Vol. 10 No. 2 (2025)

Articles

• A HOLISTIC FRAMEWORK FOR 5S SUSTAINABILITY IN JAFFNA URBAN COUNCIL: ECONOMIC, ECOLOGICAL AND SOCIAL DIMENSIONS

  P. Kuganesan, S. Dilogini (Author)

  1-14

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• Determinants of Gen Y Consumers’ Purchase Intention for Household Electronic Appliances through Mobile Shopping Apps

  M.S.H. Rathnasiri, T.K.A. Peiris, B.G.M.P. Sampath (Author)

  15-41

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• DIGITALIZATION AND SRI LANKAN APPAREL INDUSTRY: PROSPECTS AND CHALLENGES

  H.G. Dhammika Jayarathna, B.A.N. Eranda (Author)

  42-52

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• STUDENT PERCEPTIONS OF FACEBOOK MARKETING IN HIGHER EDUCATIONS: A CASE STUDY OF THE UNIVERSITY OF JAFFNA, SRI LANKA

  P. G. H. M. Laxman, S. Dilogini (Author)

  53-68

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• FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR A CONCEPT PAPER

  B. Mayutharshan, V. Kumaradeepan, KHAN. Kumarasinghe (Author)

  69-89

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