Determinants of Gen Y Consumers’ Purchase Intention for Household Electronic Appliances through Mobile Shopping Apps

Abstract

Household electronic appliances, which come under electronic products, are one of the most famous and highest-selling categories in the world. Online purchasing has become a global trend among people; hence, they tend to use online rather than offline platforms. In developed countries, most customers purchase household electronic appliances via mobile apps. Nevertheless, consumers in developing countries like Sri Lanka still use mobile shopping apps to search for information on products rather than performing online purchases of household electronic appliances. Hence, this study aims to determine what factors affect consumers' purchase intention for household electronic appliances via mobile shopping apps. In this quantitative study, 384 respondents who belong to Gen Y and intend to purchase household electronic appliances via mobile shopping apps were given a structured questionnaire using purposive sampling. Multiple regression analysis was done with SPSS 24 software to evaluate the hypotheses. The findings revealed that perceived ease of use, system quality, service quality and information quality impact customers' purchase intention for household electronic appliances via mobile shopping apps. Findings help web service providers and online merchants to understand consumers' online purchase intention for household electronic appliances via mobile shopping apps.