About the Journal

The SEUSL JOURNAL OF MARKETING is an official peer reviewed journal of Faculty of Management & Commerce, South Eastern University of Sri Lanka. The principal purpose of the journal is to publish scholarly work in the in the areas Marketing Management. The journal will provide opportunities for senior and junior academics to publish their scholarly research works and will pave the way to the academics to commercialize their research findings. It also gives a platform to the postgraduate students to publish their research articles.

Publication Frequency

Since there is a benefit of exchanging knowledge via online, the SEUSL JOURNAL OF MARKETING will be published online through SEUSL website twice a year. The SEUSL JOURNAL OF MARKETING will also be published as printed journal with ISSN. Efforts will also be taken to be published in Sri Lankan Journals Online.

Editorial Policy

• SEUSL Journal of Marketing provides with a forum to publish research articles in the field of marketing management for academics, scholars and industrial personnel.
• In addition to the quality of research results, the SEUSL Journal of Marketing will give priority to the research articles which contributes to the regional development. However, the articles which address other regions / national and problems will also be considered for publication based on their scholarly merits.
• Research articles which are submitted to the Chief Editor will be sent to two peer reviewers who have competences in the particular field.
• The views expressed in the research article belong only to the author/s and not of the Editor or of University.
• Research papers which have already been published or that are under review of other journals will not be accepted for publication.
• Articles submitted to the Journal must adhere to the requirements set out in the 'Guidelines to the Authors'. The editor will not be responsible for correcting styles and references.
• Each copy of this Journal will include a maximum of 10 research articles published.
• The copyright for the articles will be retained by the Faculty of Management & Commerce, South Eastern University of Sri Lanka.
• Before publishing the journals, the authors of accepted research articles should sign a declaration stating that the manuscript for the publication is his or her own and original research works.

Peer Review Process

After paper received from the author, it will be sent to the two blind experts for reviewing. The reviewers will evaluate the paper on the basis of the following criteria;

I. Significance and relevant of the topic to the field of marketing

II. Well addressed research problem

III. Originality of the content.

IV. Relevant and adequacy of the review of literature.

V. Proper research methodology adopted

VI. Organization of the contents

VII. Quality of writing

VIII. Managerial implication of the research

IX. References

X. Overall contribution of the research.

XI. Any other comments from the reviewers

After two evaluations from blind reviewers are received, the acceptance or rejection of their research paper will be notified via email to the author/s.

Editorial Board

The journal's editors and advisory board are listed on the Editorial Board page.