
Prof. Dr. M.B.M. Ismail
Professor in Management, Department of Marketing Management, Faculty of Management and Commerce, South Eastern University of Sri Lanka
I. The manuscripts should be in MS-Word format. It should be double spaced with 1 inch margins with 'Times New Roman' and font size 12.
II. The manuscripts must be submitted without the author/s name in the paper so that reviewers will be unable to see the authors' name. A paper ID will be issued with acknowledgement notice of the article via email within a week. The author/s are required to mention paper ID while they inquire.
III. In the first page of the research paper (cover page), full names of authors along with addresses of affiliated institution/s, correspondence address and email address of the authors should be given. These details should not be given anywhere in the manuscript.
IV. The manuscripts should not be more than 7000 words.
V. An abstract should be given at the beginning of the research article should not be more than 250 words.
VI. Tables should be numbered properly. The title of the table must be given above the table.
VII. Figures should also be numbered properly. The source should be written at the bottom and the relevant title of figure or diagram above the figure.
VIII. References should be given at the end of the paper. All references should be arranged alphabetically.
IX. Harvard style of citation and referencing should be followed.
All submissions must meet the following requirements.
The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.

Prof. Dr. M.B.M. Ismail
Professor in Management, Department of Marketing Management, Faculty of Management and Commerce, South Eastern University of Sri Lanka