Vol. 2 No. 2 (2017)

Articles

• FACTORS AFFECTING CONSUMER CONFORMITY BEHAVIOR IN VIRTUAL COMMUNITIES; WITH SPECIAL REFERENCE TO GENERATION "Y" IN SRI LANKA

  P.L.W.G.S.D. Piumali, D.T. Rathnayake (Author)

  1-9

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• INVESTIGATING THE FACTORS THAT INFLUENCE BRAND CHOICE OF HAIR DYE WITH SPECIAL REFERENCE TO WESTERN PROVINCE IN SRI LANKA

  V.G. Pavani Lakshika, A. Malkanthie (Author)

  10-17

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• SENSITIVITY OF NON-PRICING STRATEGIES OF AIRLINE INDUSTRY IN PROMOTING TOURISM IN SRI LANKA (WITH SPECIAL REFERENCE TO INBOUND TOURIST PROMOTION IN SRI LANKA)

  S. Siriwardena, D.A.C. Silva (Author)

  18-31

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