Vol. 1 No. 2 (2016)

Articles

• EXPLORING CUSTOMER BASED BRAND EQUITY: A STUDY AMONG THE TOURIST HOTELS IN THE EAST COAST OF SRI LANKA

  Mohamed Ismal Mujahid Hilal, Kaldeen Mohamed Mubarak (Author)

  1-9

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• A STUDY ON CUSTOMER'S E - SHOPPING BEHAVIOUR AND SATISFACTION: SPECIAL REFERENCE TO WORKING WOMEN IN CHENNAI

  S. Tamilarasi, R. Angayarkanni (Author)

  10-17

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• CONSUMER'S ATTITUDE TOWARDS GREEN PACKAGING: A STUDY ON TRINCOMALEE DISRICT

  G. Madushanka, V.R. Ragel (Author)

  18-27

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• AN EVALUATION OF COMMUNICATION NETWORK FOR THE PROMOTION OF JAPANESE INBOUND TOURISM IN SRI LANKA

  D.A.C. Suranga Silva (Author)

  28-35

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