Vol. 10 No. 1 (2025)

Articles

• THE MEDIATION EFFECT OF HUNGER MARKETING BETWEEN BRAND IMPRESSION,MEDIA PROMOTION, SCARCITY AND IMPULSE BUYING BEHAVIOUR: SPECIAL REFERENCE TO ONLINE SHOPPERS IN BATTICALOA DISTRICT

  Aruljenthini Sivanathan, Mrs.Victoria Rossana Ragel (Author)

  1-24

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• Employing Marketing Graduates in MSMEs for Achieving Sustainable Development Goals: A Dual Perspectives from MSMEs and Marketing Graduates in North Sri Lanka

  S Shivany (Author)

  25-51

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• FACTORS IMPACT OF FACEBOOK MEME MARKETING ON CONSUMERENGAGEMENT: WITH SPECIAL REFERENCE TO GENERATION Z IN WESTERN PROVINCE, SRI LANKA

  H.R.A. Viduranga, P.L.G.S.D. Piumali (Author)

  52-83

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• The Role of Customer Delight, Engagement, Experience and Place Identity on Revisit Intention in the Tourism Sector in the Western Province, Sri Lanka

  S Nawanmini, L.V.R Ragel (Author)

  84-102

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• Factors Influencing the Usage of Mobile Self-Care Services of the Telecommunication Sector among Undergraduates in Sri Lanka

  S.H.I.K. Jayasuriya (Author)

  103-120

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