Vol. 7 No. 2 (2022)

Articles

• SRI LANKAN CONSUMER RESPONSES TOWARDS ONLINE BEHAVIOURAL ADVERTISING (OBA) ON FACEBOOK

  F A Jameel, T K Jayathunga (Author)

  1-22

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• USAGE OF SOCIAL MEDIA USAGE AND CUSTOMER SATISFACTION AMONG STATE BANK CUSTOMERS IN SRI LANKA.

  V Kumaradeepan (Author)

  22-33

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• INFLUENCE OF VIRTUAL BRAND PERSONALITY ON BRAND LOYALTY: WITH SPECIAL REFERENCE TO FINANCIAL LEASING INDUSTRY IN NORTH WESTERN PROVINCE, SRI LANKA

  C.J.D.S. Jayasundara (Author)

  33-61

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• IMPACT INSTAGRAM INFLUENCERS’ SOURCE CREDIBILITY ON CONSUMERS’ BUYING INTENTION: WITH SPECIAL REFERENCE TO THE FASHION INDUSTRY IN SRI LANKA

  P. K. C. Dinesha, D.G.S. Hansika (Author)

  33-74

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• THE PURCHASE INTENTIONS OF GREEN COSMETICS BY FEMALE CONSUMERS IN SRI LANKA - HEALTH VALUE AS A MEDIATOR

  F A Jameel, U Ferdinando (Author)

  75-98

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• CONTENT PROVIDERS’ ENGAGEMENT WITH MERCHANTS IN AFFILIATE MARKETING: A STUDY BASED ON SRI LANKAN TRAVEL AND TOURISM INDUSTRY

  Y.B. Premachandra, B.A.N. Eranda (Author)

  99-125

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