Vol. 6 No. 1 (2021)

Articles

• IMPACT OF 5Cs OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION: EVIDENCE FROM FINANCIAL SERVICES SECTOR IN SRI LANKA

  K. M. Mubarak, M. S. Ishar Ali (Author)

  1-12

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• IMPACT OF MARKETING STRATEGIES ON BUSINESS GROWTH OF SMALL AND MEDIUM ENTERPRISES IN SRI LANKA

  S.A.F. Azra, M.A.C. Salfiya Ummah (Author)

  13-24

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• IMPACT OF MARKETING COMMUNICATION ON UAE TOURIST’S PROPENSITY TO VISIT SRI LANKA

  W.N.I. Fernando, K. M. Mubarak (Author)

  25-37

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• STUDY ON THE INFLUENCE OF SOCIAL MEDIA PROMOTION ON DOMESTIC TOURISTS ARRIVALS TO SOUTHERN COASTAL AREA OF SRI LANKA

  P.B.S.N. Kumara, T.M.C.D. Senarathna (Author)

  38-43

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• ANALYSIS OF THE POTENTIALS FOR PROMOTING SRI LANKA AS A WELLNESS TOURISM DESTINATION

  Niluka Fonseka, Kottage Hasini Pavithra (Author)

  44-52

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• SERVICE QUALITY AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION IN THE BANKING SECTOR

  P. T. Mohamed Niyas, M. S. Ishar Ali (Author)

  53-64

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