Vol. 5 No. 2 (2020)

Articles

• IS IT SOCIAL MEDIA OR TRADITIONAL MEDIA? THAT INFLUENCE CONSUMER DECISION-MAKING IN TIMES OF PANDEMIC

  M. S. Ishar Ali (Author)

  1-14

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• STUDY ON THE RELATIONSHIP BETWEEN DESTINATION PROMOTION FACTORS AND TOURISTS ARRIVALS TO SRI LANKA

  P.B.S.N. Kumara (Author)

  15-21

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• GREEN MARKETING MIX AND CUSTOMER PURCHASE INTENTION: EVIDENCE FROM TOURIST HOTEL

  Ambalam Pushpanathan, Nishshanka Kalpa Dhananjani Silva (Author)

  22-34

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• IMPACT OF VISUAL MERCHANDISING OF CLOTHING STORES ON IMPULSE BUYING BEHAVIOR

  Kaldeen Mubarak, Musthapha Mufeeth (Author)

  35-43

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• WHAT FACTORS AFFECT CUSTOMER ADOPTION TOWARDS VIRTUAL BANKING? STUDY BASED ON WESTERN PROVINCE, SRI LANKA

  A.L.F. Ashfa, P.I.N. Fernando, U.A.S. Yapa (Author)

  44-56

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• FACTORS INFLUENCING ON CUSTOMER USAGE OF ONLINE BANKING: FROM THE PERSPECTIVE OF TECHNOLOGY ACCEPTANCE AND THEORY OF REASONED ACTION MODELS

  Krishnapillai Jegatheesparan, Nadarajah Rajeshwaran (Author)

  57-69

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• IMPACT OF SUPPLY CHAIN LINKAGES ON NON-FINANCIAL PERFORMANCE OF COMPANIES WITHIN BIYAGAMA BOI ZONE

  D.K.M.A. De Silva, M.G.H Sithy Safeena, Samsudeen Thowfeek Ahamed (Author)

  70-83

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