Role of Customer Delight on Revisit Intention in Tourism sector in Western Province, Sri Lanka

Abstract

This research paper investigated the little-known connections between customer delight and propensity to return. And further provides insights into the critical role that customer delight plays in the tourist industry, facilitating successful interactions for the development of destination strategies. This is among one of the initial attempts to reimagine the tourist industry's approach to customer delight in order to motivate traveler revisit intentions.