Impact of artwork and the content in Facebook organic reach in Sri Lanka

Abstract

Marketers have been putting more and more emphasis on identifying their customers as the idea of marketing has grown and new techniques for market orientation have emerged. Massive amounts of data have been gathered as a result, helping businesses increase the effectiveness of their Facebook marketing. Examining the variables affecting the efficacy of Facebook organic promotions is the goal of this study. Marketing best practices help organic promotions succeed. In order to increase the visibility of their Facebook company pages, Sri Lankan Facebook entrepreneurs should focus on developing the approaches and skill sets covered in this research. The convenience sampling technique was utilized in this study, which included 386 Facebook users as its sample. In order to gather primary data for this study, questionnaires were used. SPSS and Amos used to do the Analysis part of this study.